Built by developers,
for developers
We experienced the pain of managing app metadata across platforms and languages firsthand. So we built the tool we wished existed.
Founded
Languages Supported
Platforms
Co-Founders
From frustration to
a better workflow
In the early days of the App Store, managing metadata for even a single app was tedious. Updating titles, descriptions, keywords, and screenshots across dozens of languages? That was a nightmare.
As app developers ourselves, we spent countless hours copy-pasting between spreadsheets and App Store Connect. We knew there had to be a better way — so we built one.
App Store Manager started as an internal tool at I WANT AN ELEPHANT UG in Stuttgart, Germany. Today it helps developers and publishers worldwide manage their App Store and Google Play metadata with confidence.
I WANT AN ELEPHANT UG established in Stuttgart, Germany by three co-founders with a shared vision.
First public release (as "App Store Localizer") with app management, store imports, and configuration storage.
Complete rebrand with a reworked UI, notification system, and expanded feature set.
Android screenshot bulk upload, neural network translation for 30+ languages, and iOS version info transfer.
New UX with integrated icons, restructured menus, and a modernized interface.
Roles, permissions, and audit logs for teams. Full Custom Product Pages support with bulk upload and direct submission to App Store Connect.
Drag-and-drop Screenshot Manager expanded to Google Play Console. 87 Android and 50 iOS languages supported with app preview video uploads.
What drives us
Everything we build reflects our experience as app developers who needed better tools.
Built by Developers
We understand your pain points because we've experienced them. Every feature solves a real problem we faced ourselves.
Global Reach
We believe every app deserves a global audience. Our tools make it practical to localize for 87 languages without the overhead.
Efficiency First
Time spent on repetitive store management is time not spent building your app. We automate the boring stuff so you can focus on what matters.
Meet the founders
Three app developers from Stuttgart, Germany who turned their frustration into a product.
Matthias Krause
Co-Founder
Roman Mnich
Co-Founder
André Voltmann
Co-Founder
Stuttgart, Germany
Based in the heart of Baden-Württemberg, we're proud to be part of one of Europe's most innovative tech regions.
Ready to simplify your app management?
Join developers who save hours every week by automating their App Store and Google Play workflows.