 App Store ManagerVisual platform for teams | FastlaneOpen-source CLI tool | |
|---|---|---|
| Setup & Usage | ||
| Setup | Web app — sign up and start | CLI tool — Ruby, Xcode CLI tools, config files |
| Interface | Visual dashboard | Terminal / YAML config |
| Learning curve | Low — no coding required | Medium — requires command-line familiarity |
| Metadata Management | ||
| Bulk metadata upload | Yes — visual editor for all locales | Yes — via deliver with metadata folder structure |
| App Store Connect | ||
| Google Play Console | Yes (via supply) | |
| Built-in translation | Yes — DeepL and Microsoft Translator | — No — bring your own translations |
| Character validation | Live, per-field | — No built-in validation |
| Screenshot & Asset Management | ||
| Screenshot upload | Visual drag-drop with Smart Recognition | File-based via folder structure |
| Screenshot reordering | Drag-and-drop in UI | Manual file renaming |
| App Preview videos | Yes — bulk upload with auto-detection | Yes — via deliver |
| App icon / feature graphic (Android) | Yes (via supply) | |
| Advanced Features | ||
| Custom Product Pages (iOS) | Full management — up to 70 CPPs | Limited — basic metadata only |
| Team collaboration | Role-based permissions, package locking | Git-based collaboration |
| Import / Export | JSON, Excel, store import | Metadata folder structure |
| Release notes | Built-in generator + translation | Manual file creation |
| Infrastructure | ||
| Hosting | Cloud — nothing to install or maintain | Self-hosted — runs on your machine or CI |
| Updates | Automatic | Manual (bundle update) |
| CI/CD integration | — Not needed — runs independently | Primary use case |
| Pricing | Subscription plans from €9/month | Free and open source |
| Start Free Trial → | Visit Fastlane | |
Decision guide
Which tool is right for you?
Choose App Store Manager if:
- You want a visual tool that doesn't require coding
- Your team includes non-technical members (marketers, translators)
- You need built-in translation for 80+ languages
- You manage Custom Product Pages at scale
- You prefer a managed cloud service over self-hosting
Choose Fastlane if:
- You need deep CI/CD pipeline integration
- Your team is comfortable with CLI tools
- You want a free, open-source solution
- You primarily need automated builds and signing
- You already have a Fastlane setup working well
Ready to try a visual approach?
Start the 14-day free trial and see the difference.